DESIGN
After a successful Squishmallows® collaboration release in 2023, I have created new original characters to take the partnership further.
MCDONALDS X SQUISHMALLOWS
For my Creative Advertising capstone course, I worked on as the creative director on a campaign for Ore-Ida. Our campaign is based around the idea of "a perfect world". Perfect scenarios that feature Ore-Ida fries, allow the customers to not only imagine perfection, but realize that perfection IS possible with Ore-Ida fries.
ORE-IDA CAMPAIGN
COLLABORATION
Modernize, Evolve, Reposition, Alter Perception and Expand. I have created a cohesive, professional, and visually appealing new brand look that reflects Nature Valley’s commitment to the earth and the consumer.
REBRAND CAMPAIGN
mOAT Oat Milk
In my senior year of high school, along with two others, I created and ran start-up business over the course of a year called mOAT (oat milk). This is where my love for branding and creative advertising began.
