DESIGN
After a successful Squishmallows® collaboration release in 2023, I have created new original characters to take the partnership further.
MCDONALDS X SQUISHMALLOWS
For my Creative Advertising capstone course, I worked on as the creative director on a campaign for Ore-Ida. Our campaign is based around the idea of "a perfect world". Perfect scenarios that feature Ore-Ida fries, allow the customers to not only imagine perfection, but realize that perfection IS possible with Ore-Ida fries.
ORE-IDA CAMPAIGN
BUZZCUT SEASOn
TENNIS COURT
HOW TO FLY
mOAT Oat Milk
In my senior year of high school, along with two others, I created and ran start-up business over the course of a year called mOAT (oat milk). This is where my love for branding and creative advertising began.
COLLABORATION
Modernize, Evolve, Reposition, Alter Perception and Expand. I have created a cohesive, professional, and visually appealing new brand look that reflects Nature Valley’s commitment to the earth and the consumer.
